Project name: Roots Flowers
Location: St. Petersburg, Russia
Area: 45 sq. m.
Project description from architect firms KIDZ Design
A young Moscow floristry brand that creates unique flower arrangements to order. The designers were faced with the task of creating the first showroom for visitors in St. Petersburg, which should become a visiting card and highlight the uniqueness of the brand. Developing the design, the authors sought a bright, original, memorable interior that attracts attention from the street.
The designers were asked to use non-standard combinations of materials and colors to get a recognizable image. In the space, the emphasis is on the florists’ counter; above it is the central art object – a weightless suspension of dried flowers. In front of the counter, there is an exhibition composition for exposition of flowers.
It was decided to make the space for the guests a metal slatted partition with integrated plant shelves and a flower partition. At the entrance, there is an administrator’s place and cozy places for waiting and resting in the windows.
The interior of the hall is logically completed with a spectacular composition of mirrors and terrazzo – in its reflection, the space is refracted, creating the illusion of blurring the boundaries and expanding the space.