Project name: PIMS TEA
Project Location: Moscow
Area: 72 sq.m
Project Year: 2021
Status: Implemented
Project description from architect firms KIDZ Design:
For the first flagship PIMS TEA, we built the concept on the contrast of natural and man-made materials. Synthetic surfaces such as polycarbonate, metal, neon and glass are combined with log benches, stone-textured walls, and dried flowers sprouting from the floor through red granite rubble. Intense signature colors, reflective and translucent materials are woven into rough surfaces and objects.
In a relatively small area, we managed to accommodate 32 comfortable seats, a full kitchen and a cash desk with a waiting area, a wardrobe behind the curtain and a shelf for merch. The central element of the landing zone is a communal table made of artificial blue stone – its texture echoes the terrazzo from which the floor is made. All seats are equipped with sockets, making PIMS a great place to work with a laptop. The exterior sign in blue acrylic and neon contrasts with the historic façade, drawing the attention of passers-by.
Due to the predominantly light finish, it was possible to preserve the feeling of airiness – large windows, walls in white tiles and plaster, light furniture – everything works as a neutral background for blue accents, dried flowers and small details. For the warm season, log benches with built-in stainless steel tables are placed into the windows from the outside.
© KIDZ Design © KIDZ Design
© KIDZ Design © KIDZ Design © KIDZ Design
The main, but not noticeable at first glance, semantic accent of the space is a transparent tile with flowers and herbs frozen in it – like tea, decorated with fragrant petals and leaves. By embedding the symbol of tea in the walls of the teahouse, we physically and visually reflect its inalienability from PIMS.
© KIDZ Design © KIDZ Design
The smallest element in the project took the most time to elaborate and implement – from finding contractors to agreeing on the final look of the tile. Epoxy resin gives an interesting 3D effect, which is difficult to convey in a photograph, but completely impossible to confuse with a printed image when viewed live.
© KIDZ Design © KIDZ Design
© KIDZ Design © KIDZ Design
© KIDZ Design © KIDZ Design
© KIDZ Design © KIDZ Design