Project name: SOFT G Apartment
Interior design: ARCHJOINT
Project author: Ivan Kochev
Location: Russia, Moscow, ÀLIA Residential Complex
Photo: Daniel Annenkov
Area: 72 m2
Year: 2025
Project description from design firms ARCHJOINT
Designing an interior for rent is about finding a delicate balance between functionality, aesthetics, and versatility. The interior should be like a well-set stage — a ready-to-live backdrop where each new resident can write their own story. The key objective of this project was to create a striking interior that enhances the investment appeal of the property and elevates it to a new level — both aesthetically and in terms of price segment.
As a result of the redevelopment, the apartment has gained a thoughtful and efficient layout. It now comprises a spacious kitchen-living area, a private master bedroom, a second bedroom, a bathroom, a laundry room, and an entrance hall.
The foundation is a monochrome palette in warm shades of grey — the client’s favorite color. This range proved to be an ideal backdrop: elegant, not tiring to the eyes, and creating a sense of security. To add tactile warmth to the interior, we used wooden accents. They softly enliven the space, making it not just stylish, but truly hospitable.
All architectural volumes and lines were emphasized using shadow gaps and linear lighting.
Design and repair work was carried out by the ARCHJOINT team.
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ARCHJOINT is an architecture and interior design studio in Moscow (Russia).
The name ARCHJOINT is formed from two words: ARCH — from architecture, and JOINT — the point of intersection, the place where things connect. In this way, we strive to be the link between people and their environment. Each of our projects — whether a building, an interior, or an object — is a statement in the language of minimalism with one overarching goal: to reshape reality through design. Our mastery lies in recognizing the moment of balance — when there is just enough and nothing superfluous, when function meets beauty, and an object feels as good to touch as it looks to the eye. Our main task is to create spaces that ultimately become a person’s way of life.

