Project Name: I VISUAL
Completion Year: 2021
Area : 54 m2
Project location: Kyiv, Ukraine
Architects: Virovtseva Kateryna, Filiak Karina
Photo Credits: Andrey Bezuglov
Project description from design firms SIMPLI:
I VISUAL – the first flagship modern store of sunglasses and accessories of the world’s best brands. It is located in the Kyiv center in a 30s’ building on Antonovych Street.
Previously a beauty salon was here. Therefore, the main task was to clean the interior to focus all the attention on the glasses, provide maximum functionality. It was important to create a unique atmosphere to provide special and entertaining shopping experience for consumers.
White color was chosen as the main one, so that the space was clean and bright.
We also decided to add an accent color to the open ventilation system pipes – ultramarine. Customers doubted, but after a long selection, decided it was the most accurate.
There is a cash register with a special stand with lenses and a sofa in the front part.
Professional lighting – an important element emphasizing all the advantages and features of glasses.
The shelves are made of thin metal. The wall panels and cabinet are made of chipboard. The walls are painted. All furniture was made by Ukrainian manufacturers according to our sketches.
The facade is 4 meters high and completely glass, so the space is perfectly visible from the street and inviting inside.