Project name: Love by the Moon
Interior design: HE.D group
Design Team: Daria Loban, Yevhenii Hluhovskyi, Yuliia Savytska, Anastasiia Korniichuk
Sector: women’s clothing boutique
Location: Kyiv (UA)
Photo: Yevhenii Avramenko
Area: 120 m2
Year: 2024
Project description from design firms HE.D group
The space chosen by the clients for their future boutique is located in the very heart of Kyiv. Despite its unremarkable condition, it immediately made an impression — it felt like the beginning of something special. Once, this location housed two small grocery stores, divided by numerous partitions, with a glazed vestibule leading to two separate entrances. The facade drew little attention, while the interior felt cluttered and lacking in character.
What was meant to be a challenge instead became a source of inspiration. The high ceilings and large storefront windows revealed tremendous potential for transformation. These very windows inspired the idea of maximizing openness — making the interior space seem to “invite” passersby inside, creating a sense of lightness, transparency, and refinement.
This women’s fashion boutique interior is a sophisticated blend of eclecticism and understated classicism, offering visitors a sense of comfort, elegance, and aesthetic pleasure. The soft, cream-toned walls serve as a perfect backdrop for striking accents — rich natural wood used in wall paneling, doors, and custom-designed furniture. The classical wooden elements bring warmth and stability without overwhelming the composition. Nearly all the fixtures, furniture, and even some lighting were crafted by local artisans according to our detailed drawings. This allowed us to meticulously match materials and textures by shade, ensuring that every element works in harmony.
Before the construction
Lighting plays a central role in shaping the boutique’s atmosphere: it is not only functional but also acts as an artistic statement. Three central chandeliers, inspired by the form of jellyfish, draw the eye from the street, their organic softness and subtle whimsy bringing the space to life. Accent lighting has been strategically placed to create a gentle interplay of light and shadow.
Special attention was devoted to the fitting rooms — more than just a functional necessity, they are designed as comfortable, private spaces for each visitor. The fitting rooms are spacious, inviting, and thoughtfully lit, with mirrors positioned to offer the most flattering perspectives.
Throughout the transformation, we placed a strong emphasis on tactility, individuality, and emotional resonance. Textiles played a significant role — many pieces were custom-made, with some fabrics hand-painted to create a truly unique visual identity. Mirrored screens, sofas, airy linen curtains framing the windows, carpeting in the fitting areas, rugs in the main hall, and a decorative fabric partition separating the retail and office zones — all contribute to a warm and intimate atmosphere.
Vintage furniture and decor became the finishing touches that give the interior its distinctive character. A chair by the window paired with a large table lamp creates a cozy reading nook. Antique tableware for serving drinks and desserts, as well as carefully selected decorative vases, add personality, charm, and an effortless sense of style.
The result is an interior that feels effortlessly pleasant while remaining refined and distinctive — a place where visitors are tempted to linger, where shopping becomes a pleasure.
